Co-creation first
Programmes are shaped with stakeholders to ensure relevance. Workshops encourage co-design so each team internalises the approach.
About Marsha EJLC
Championing marketing education that unites curiosity, data, and empathy.
Marsha EJLC (Elaine Joy Loughlin Carty) is a strategist, facilitator, and educator based in Dublin. She transforms complex marketing theories into tangible techniques that empower teams.
Origins
Bridging academic insight with field-tested practice
Marsha’s career began in brand strategy for heritage tourism in Galway, where she realised teams needed actionable, human-centred marketing education. She developed learning programmes to demystify theory and build collaborative confidence.
Her methodology blends behavioural science, data storytelling, and participatory facilitation. Every marketing tutorial is informed by lived experience across sectors including technology, higher education, and sustainable retail.
Guiding values
- Evidence-first curiosity
- Inclusive storytelling
- Shared ownership of results
- Continuous learning cultures
Experience timeline
A journey shaped by collaboration across Ireland and beyond
2008 – 2012 | Tourism & Culture Initiatives
Developed integrated marketing strategies for Irish cultural festivals, crafting narratives that honoured local voices while expanding reach.
2013 – 2016 | Higher Education Transformation
Built marketing education programmes for university teams in Dublin, introducing data storytelling and service design tools.
2017 – 2020 | Tech Scale-Up Partnerships
Partnered with SaaS and fintech companies to operationalise marketing principles, launch experimentation labs, and mentor cross-functional squads.
2021 – Present | Marsha EJLC Studio
Leads a dedicated practice delivering marketing tutorials, online marketing training, and advanced marketing techniques for public and private organisations.
Approach
The Marsha EJLC learning philosophy
Marsha believes every professional can articulate strategy with confidence when given the right prompts, tools, and support structures.
Clarity through visuals
Playbooks, canvases, and dashboards illustrate complex marketing concepts in approachable formats.
Momentum through rituals
Follow-up clinics and accountability frameworks ensure progress continues after the initial marketing tutorial series concludes.